Do you have control of your Net Margins?

small, consistent habits to build your brand bottom-up

Photo by Clay Banks / Unsplash

Do you hide discounts into marketing spend?

You are just postponing the problem.

All roads lead to Net Margin.

Yes, your Net revenues will look better.

Yes, your Gross margin will look healthier.

But it doesn't matter if you spend money from the left or the right pockets.

The moment of truth is at Net Margin level.