Cool cities & neighborhood are not enough to build brands anymore

small, consistent habits to build your brand bottom-up

Are world's top cities the only places to build 🥃 🍺 brands in?

Not anymore. They've lost the oligopoly.

We need to go much deeper than picking a cool street on a map:

Until 2020, we have only had the illusion that picking a top-class city could have helped us identify our niche.

In fact, thinking that we knew where to list our brand in the right spots, wa…