Distribution and the pricing strategy
small, consistent habits to build your brand bottom-up
Photo by Oscar Nord / Unsplash
"Distribution Sells": worst quote ever read in a distributor's boardroom.
That's the recipe for another dusty bottle on the shelf.
Pushing brands is not sustainable.
My 4 reflections:👇🏻I've often got stuck in meeting rooms discussing if we should drive distribution or ROS (Rate of Sale or Velocity).The two aspects go hand in…
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