Don't buy into crazy targets.

small, consistent habits to build your brand bottom-up

Photo by Kasia Gajek / Unsplash

Everyone hates dusty bottles in stock. 🥃 💭 🍺 💤.No matter where you are in the drinks value chain.Don't push it to the next link.

Think twice before ordering it: 👇🏻We've all been there, done that.

1. We think we can sell it, so we order it.

2. Then it gets stuck in stock.

3. Then we try to get rid of it.

We've been pushing it to th…