Don't go all-in! Phase your investments wisely across a few years

small, consistent habits to build your brand bottom-up

Photo by Markus Spiske / Unsplash

The marketing budgets agreed must not be “burned” in the first year(s) toavoid creating a hype, a bubble that will explode very soon. You shouldphase the spend of your marketing investments wisely to ensure having thefunds to fuel the growth once consumer pull starts in the market.

Very often, driven by exceptional enthus…