You don't need to remember all the lines in the P&L.

small, consistent habits to build your brand bottom-up

Photo by Frank Busch / Unsplash

You need to protect your bottom line.

My 6 steps process for you:a) Understand what is your Gross Margin for your brand / SKUb) Divide it by the HL (beer) or Case (Spirits) you sellc) That's your GM/HL or GM/Case. Learn it by heartd) For every marketing investment you want to do, divide that number by HL or Casee) That's yo…