Same drinks brand activation: best practice or big failure?

small, consistent habits to build your brand bottom-up

Photo by Ibrahim Boran / Unsplash

50% say: best practice - 50% say: big failureWhy? Badly communicated expectations & wrong KPIs:

Example:  small event with 10 attendees.

If you expected 100 and 10 came is a failure, right?Not if the objective was to drive PR and those 10 attendees are journalists, 5 of them wrote a piece.The issue was with the raised expe…