Drinks brand building

small, consistent habits to build your brand bottom-up

Photo by Taylor Simpson / Unsplash

Wanna build a drinks brand in a market?

You have 2 approaches:

Choose wisely:

• top down

• bottom up

Usually brands enter a market with a distributor and then ask them to enter cool outlets. (top down)Think backwards (bottom up) and do your homework instead:

• study the market

• understand what are the right venues for your commercial…