Drinks brand entering a new city?

small, consistent habits to build your brand bottom-up

Photo by Cole Wyland / Unsplash

Don’t look for an importer.

Start from your ideal consumer to find your best RTM.

Translate your brand positioning into a commercial proposition:

• Where do “your” types of people go?

• What does “your” occasion look like?

• Approach the owners or bartenders on social media and ask them questions.

• Understand which distributor serves t…