The drinks industry is about consumers ordering a drink in a bar.

small, consistent habits to build your brand bottom-up

Photo by Drew Beamer / Unsplash

It's not about brand owners pushing bottles into a bar.

Think bottom up👇🏻 :

The industry has done it for decades:

• launch a brand

• find a distributor

• give them objectives

• check their KPIs

• discuss in a meeting and push more

• change distributor if they can't push more

The industry was thriving. Happy times.

Not anymore. Too many brands…