Drinks Industry People vs. Consumers
small, consistent habits to build your brand bottom-up
Photo by Braxton Apana / Unsplash
Drinks industry people love jargon.
Consumers love clarity.
They wanna understand:
what's inside the bottle (for real)
how it tastes (easy language)
how's best enjoyed (in real life, not on a Riva boat with Clooney)
Impress those who'll buy a bottle, not only your inner circle.
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