MAFFEO DRINKS Podcast & Guides

MAFFEO DRINKS Podcast & Guides

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MAFFEO DRINKS Podcast & Guides
What is DTC / D2C?
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What is DTC / D2C?

small, consistent habits to build your brand bottom-up

Chris Maffeo's avatar
Chris Maffeo
Dec 10, 2021
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MAFFEO DRINKS Podcast & Guides
MAFFEO DRINKS Podcast & Guides
What is DTC / D2C?
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Photo by Samuel Regan-Asante / Unsplash

DTC or Direct to consumers is the possibility to buy drinks directly from the producer.

Let's call it a channel, although I don't like to see it that way. I see it as the digital enablement of direct sales.

It has shined in 2020 accounting for as much as 39% of US craft distillers sales (where it was allowed) after t…

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