What is DTC / D2C?
small, consistent habits to build your brand bottom-up
Photo by Samuel Regan-Asante / Unsplash
DTC or Direct to consumers is the possibility to buy drinks directly from the producer.
Let's call it a channel, although I don't like to see it that way. I see it as the digital enablement of direct sales.
It has shined in 2020 accounting for as much as 39% of US craft distillers sales (where it was allowed) after t…
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