Do you feel constrained by your company's big size?

small, consistent habits to build your brand bottom-up

Photo by Daria Volkova / Unsplash

Don't blame processes and bureaucracy!

A trick to retain autonomy, even working for a big brand: 🤫

Not everything has to go through a process.

Not all research must go through the insights team.

How?

• Think of something that doesn't need the line manager's approval.

• Do a small pilot, learn from it, and get an insight.

• Use it in…