How to find the perfect drinks distributor in a new market

small, consistent habits to build your brand bottom-up

Photo by Laura Cleffmann / Unsplash

How to look for the perfect drinks distributor in a new market:

Old way:

• ask industry contacts if they know any (pray they do)

• propose the brand to the recommended one(s) (pray they get it)

• send them samples (pray that they like it)

• push the brand down their portfolio (pray that they'll sell it)

New Way:

• shortlist the bars th…