Focus on driving sell-out.

small, consistent habits to build your brand bottom-up

You don't want a distributor that buys your drinks brand.

You want a distributor that can sell it out.

If you sell only to the next link of the chain, you are just postponing the problem.

Focus on driving sell-out.Think backwards from the end consumer.You are all on the same boat.Nobody wants a dusty bottle.

Brands are built bottom up.