Focus on "sell-out" not on "sell-in"

small, consistent habits to build your brand bottom-up

You don’t want to sell in to your distributors.You want to help them to sell out.

Walk in their shoes:Distributor management is one of the most misinterpreted words.It sets the wrong expectations.It’s not about pushing your brand.It’s not about asking them how much they’ve sold this quarter.It’s about setting clear mutual expectations.It’s about having c…