How to gather drinks industry insights

small, consistent habits to build your brand bottom-up

Photo by Aurélien Lemasson-Théobald / Unsplash

How to gather drinks industry insights:

Old way:

• Running Focus groups (with wannabe influencers)

• Pretending to be customer-centric (and ignoring feedback)

• Discussing findings in the echo chamber (of the board room)

New Way:

• Observing the action in a bar (in person)

• Studying drinks menus (reading between the lines)

• T…