Give the right brands to the right distributors

small, consistent habits to build your brand bottom-up

Photo by Kyle Wagner / Unsplash

There might or might not be economies of scale across different product categories with the same distributor. E.g., if you have Gin and Whiskey in your portfolio, it might go well with the same distributor but, often, two different, specialised RTMs might be more suitable.

Always analyse bottom-up the type of target outlets…