Home market as a testing lab before entering an export market

small, consistent habits to build your brand bottom-up

Photo by Clay Banks / Unsplash

Brands often see export as the solution for a crowded home market.

The problem is that any export market is someone else's home turf.

Shouldn't you focus more on winning at home, first?

Right, in an export market, you might stand out in a new market but when the novelty romance fades, there is a standstill.

Short-term: you look…