Importance of distribution

small, consistent habits to build your brand bottom-up

Photo by Jonathan Borba / Unsplash

99% of new drinks brands don’t put enough attention to distribution.

They assume:

• a strong brand is enough to sell.

• their award-winning liquid will stand out.

• they have connections to get listings in bars.

Too much time spent in the echo chamber.

Not enough time cracking what moves bottles.