How important is the last mile in drinks brands’ distribution?

small, consistent habits to build your brand bottom-up

Photo by Max Di Capua / Unsplash

How important is the last mile in drinks brands’ distribution?

Drinks sales velocity is like your internet connection speed.

What matters is the speed at the end, not at the start:

You know when your connection is slow but you thought you had broadband?

Broadband might have reached your neighborhood. (Brand ambassador)

It migh…