What influences the brand's rate of sale?
small, consistent habits to build your brand bottom-up
Photo by Daria Pimkina / Unsplash
A drinks brand's rate of sale (velocity) in a bar is driven by:
30% = brand listed on the cocktails’ menu
30% = bartenders recommending the brand
40% = salesperson reminding bartenders to reorder a case
Brands are built bottom-up
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