How to introduce your drink to a bar

small, consistent habits to build your brand bottom-up

Photo by Scott Warman / Unsplash

Don’t show them your bottle, show why it complements their back bar.

Don’t talk about the liquid, show how it enhances their food.

Don’t tell them it’s premium, show the margins it provides them.

It's not about your brandIt's about how your brand fits their bar.

Go visit some bars today.

Brands are built bottom up.