Join me at The Mirror Hospitality Expo in Bratislava
Unveiling My Latest Masterclass: Brands are built bottom-up: winning with the drinks ecosystem
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Dear Drinks Builder,
After months of deep work and countless conversations with industry leaders, I'm excited to share a first glimpse of what I've been creating for you.
For those following my journey, I've been obsessed with understanding why many drink brands struggle despite "having the contacts." I've finally distilled years of observations into a cohesive framework that explains what's happening beneath the surface.
What you're seeing: One of the actual slides from my upcoming masterclass. I've hand-drawn the illustrations to show the fundamental dynamics of how products move through our ecosystem and how influence and demand flow. There are no stock photos or generic business diagrams here—just the real patterns I've observed from both sides of the bar.
The masterclass breaks down:
The Complex B2B2B2C Ecosystem (beyond the simplified "supply chain" model)
Why brand building happens bottom-up (contrary to what most consultants teach)
How unscalable, unsexy work makes brands (while everyone chases shortcuts)
The invisible influence networks that drive more growth than marketing
Come See It Live in Bratislava!
I'll present this masterclass for the first time at the Mirror Hospitality Expo in Bratislava on May 6th at 15.00.
You're the first to know as subscribers to this newsletter, and I'd love to see you there.
For those who can make it, I'll set aside time for deeper conversations with my subscribers. When you find me, mention you're a newsletter reader.
This presentation represents the first public output from the framework I've been building over the past year.
There's much more to come, and you'll be the first to see it unfold.
Thank you for being part of this journey.
Here's to building brands bottom-up, Chris
Also, I'd love to hear which concept resonates most with your experience. Hit reply and let me know!