Are you a kicker or a picker?

small, consistent habits to build your brand bottom-up

Photo by Tim Foster / Unsplash

There's 2 ways to manage brands.

Pick the right one:

Some managers run their brand by focusing on the current quarter.

It's ok, we all need to do that sometimes to pay the bills.

❌ What's not ok is when:

• the way you hit this quarter jeopardizes the ability to hit the next.

• you kick the can down the road just enough till you get a…