How to know if your strategy is working

small, consistent habits to build your brand bottom-up

Wanna know if your drinks strategy works?  

You’ve got 2 options. Here’s what I’ve learned:  

1. Stick to it. Give it time before judging.

2. Quit too soon, you'll never find out.

I've done this mistake in the past.  I didn't get results early enough, so I changed strategy. Guess what? It still didn't work.

It's like going to the gym: you don't get a 6 pack in a w…