Look at your brand with the customers' eyes.

small, consistent habits to build your brand bottom-up

Photo by Steve Allison / Unsplash

Don't look for an importer that can get you in a bar.

Understand which bars you want to be in and work it backwards.

We tend to think top down

Think bottom up:Look at your brand with the customers' eyes.If you don't know it well enough, you cannot explain it to a distributor.Don't push the problem down the distribution chai…