How many export markets should you sell your drinks brand in?

small, consistent habits to build your brand bottom-up

Photo by Pat Whelen / Unsplash

I hear a lot: "my brand is already sold in x,y,z number of markets".

Yes but usually, only 20% of those markets do well.

Understand what works in a new market before embarking on the next one. Here's a 4 steps process to keep in mind:

Entering a new market whilst not having cracked the current one can become a very dangerous g…