How to do a market visit in the drinks industry

small, consistent habits to build your brand bottom-up

Photo by yousef alfuhigi / Unsplash

How to do a market visit in the drinks industry?

Old Way:

• Fly to a city

• 8h stuck in an office out of town, going through Q2 numbers

• Out to see the market in 2-3 sugar-coated bars

• Dinner out in the best customer to show off

• Pretend it’s all good and Q3 will be better

• Tick the box and fly back

New Way:

• Get the presentation as a p…