Millennials are normal people...and they are not a segment.

small, consistent habits to build your brand bottom-up

Photo by Levi Guzman / Unsplash

Every generation has felt the next one to be "weird" and "disruptive".By trying to be different to catch unicorns we've ended up all doing the same thing.Many brands have chosen the easy route of fishing in the Millennials pond, the problem is that it is not a segment, nor a market.

We have become so obsessed with generatio…