Mix Management > P&L Management

small, consistent habits to build your brand bottom-up

Wanna improve your drinks brand P&L?You have 2 options.Pick one:1) Look for someone who pretends to " manage P&L " like a financial exercise.2) Look for someone who "manages mix" and saves your P&L by pulling the right levers.Don't put buzzwords in Job Descriptions.Don't look for buzzwords on job applications.I have been scared of the word P&L for years…