No niche is too niche...

small, consistent habits to build your brand bottom-up

Photo by Clay Banks / Unsplash

Stop thinking that a niche is too niche.By trying to be liked by everyone, drinks brands end up dusty on shelf.If consumers cannot relate it to a clear occasion... 👇🏻...they will try your brand and never buy it again.Choose your uniqueness and stick to it:It's like the "save the puppy" advertising poster.Everybody agrees …