There are no premium nor mainstream consumers.
small, consistent habits to build your brand bottom-up
Photo by Roberto Nickson / Unsplash
The price point decision is driven by the occasion and by whom you are drinking with.
Premium and mainstream attitude merge in a ying and yang ☯️ :The same consumer will have different levels of brand in their drinks cabinet.
Obviously, they may skewed more towards the upper or lower end of the price ladder, but the sele…
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