You do not need big data. What to focus on?
small, consistent habits to build your brand bottom-up

Photo by Scott Graham / Unsplash
Ignore that market report. The opportunity is big enough. Don't worry.
Stop comparing your niche brand to big drinks brands.They want to re-learn from your agility in the streets.
Why then copying their approach in the boardroom?
Focus on: đđģI've read tens of market reports before changing approach:once you know that the tâĻ
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