Pick the "foot in the door" brand in your portfolio

small, consistent habits to build your brand bottom-up

Understand what portfolio you require in the target cities. Gap analysis to assess which brand propositions have a potential in each target City (no ”one size fits all”).

A lager beer has a different potential than an IPA. At the same time, with lager being 90% of the world beer market, it is usually a very crowded space, with the top 3 players having ac…