Pick your top 20% of customers

small, consistent habits to build your brand bottom-up

Photo by Austin Distel / Unsplash

You think you have too many on-trade customersbut with most of them, you're just wasting time.Understand whom to prioritize to scale:

You may have more than 100 outlets on paper.

but roughly 80% of them are probably very light buyers.

They just tried the product and might still be sitting on that stock.

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