P&L is not rocket science but...

small, consistent habits to build your brand bottom-up

Photo by AbsolutVision / Unsplash

You don’t have P&L experience.

You can’t have that role.

Stop bullying people to whom you don’t give them a chance.

One of the biggest frictions between marketing and sales is exactly this one.

P&L management is seen as the holy grail but people should stop treating it as rocket science.