Are you producing what you wish to sell or what the market demands?

small, consistent habits to build your brand bottom-up

Are you producing what you wish to sell or are you producing what the market demands?Sure, you need to fill that production capacity but…here is what I've learned:Often I see commercial decisions driven by filling distillery or brewery capacity rather than by a long term brand strategy.I call that wishful demand planning.My mum used to say it about salt…