If you have to push the sell-in, it will likely not sell-out.

small, consistent habits to build your brand bottom-up

Photo by Andrea Mininni / Unsplash

Brand, distributor or bar owner: nobody needs another dusty bottle.

Focus on who "gets" your product proposition👇🏻:If you have to over explain what your brand stand for, they will not be able to explain it further down the chain.

• The sales force will not get it

• The bar owner will not get it

• The bar staff will not get it

• Th…