Rather than going after a market, create a new one.
small, consistent habits to build your brand bottom-up
Photo by Sarah Dorweiler / Unsplash
A craft brand should create demand.
Rather than going after a market, create a new one.
Learn from early craft brands' history.
Define your commercial niche and expand it from within.Don't go after a market of 000's cases or 000's hectolitres.Your priority is to sell the first case or keg, then the second one.
Don't focus …
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