The right bar & the right distributor for your drinks brand

small, consistent habits to build your brand bottom-up

Photo by Asa Lesperance / Unsplash

When starting to sell your drinks brand, think backward.Don't look for a distributor, look for a bar.Here's how to solve the chicken and egg dilemma:

A drinks brand can have the coolest positioning in the world...but it's worthless if that cannot be translated into simple guidelines.

Start from there to understand:

• what ba…