Are you scared about P&L management?
small, consistent habits to build your brand bottom-up
You don't need to get all of it at once.
Start with the top lines:Don’t forget excise.Don’t forget discounts.Discounts are a key lever:
Treat it well.
Document them properly.
Remember to consider ALL of them when you calculate your net sales.
Gross Sales is what you think you earned.Net Sales is what you actually sold.
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