The secret about overnight successes

small, consistent habits to build your brand bottom-up

Photo by Victoria Shes / Unsplash

Wanna know a secret about drinks brands overnight successes?

They don't exist.

Who makes you believe so, is faking it. It takes decades to make an overnight success. Years of silent, consistent delivery.

Boots on the ground, walking the streets, talking to customers. If you hadn't heard of such brand, you were just not payi…