Why you should sell your first case with the second one in mind

small, consistent habits to build your brand bottom-up

If the brand gets dusty on the shelf, short term it's your customer's problem.

Long term, it is your brand's problem:If they have no interest in recommending it and selling it, it won't work.Stop:

• having a "push mentality".

• pushing the issue down the links of the chain.

• thinking that once you sold it to them, it's their problem.Start:

• Work out the value chai…