Set clear rules with your partner on who spends what

small, consistent habits to build your brand bottom-up

Photo by britt gaiser / Unsplash

To avoid misunderstandings, you should agree on what type of investment (brand vs trade spend).

Distributors will push for in-market spend, focusing on listing fees, advanced discounts and kickbacks, while brand owners will prefer investing in brand-building events, Social media and consumer activations. There has to be a …