Set s.m.a.r.t. KPIs with your partner

small, consistent habits to build your brand bottom-up

Photo by Austin Distel / Unsplash

Define a clear set of KPIs and the picture of success for distributors orbranches depending on RTM (not only volume and value but also the qualityof distribution).They must be stretched but realistic; otherwise, it will just create demotivationwith your distributors, wholesalers and their respective sales force.

The sugge…