Skip market reports, focus on selling the first cases
small, consistent habits to build your brand bottom-up
Photo by Austin Distel / Unsplash
Estimate value/volume full potential as well as what realistically you can win in the market. Don’t pay too much attention to big numbers and market reports about the spirits and beer category. Skip the millions of Hectolitres and 9L cases. Focus on selling the first boxes instead.
Do not set unachievable objectives. Do y…
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