Why you should stop thinking about market share
small, consistent habits to build your brand bottom-up
Photo by Denys Sudilkovsky / Unsplash
Drinks brands launching in the market:
Forget market size, forget market share.From 0.0% to 0.5% takes a while.There is time to worry about that.First case, second case ...
Brands are built bottom up, not top down.
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