Wanna have a brand that sells?

small, consistent habits to build your brand bottom-up

Photo by Felicia Montenegro / Unsplash

Rethink your value chain

Here’s what I mean:It’s called chain for a reason.If one link gets too fat, it breaks the next one.The chain collapses.

A healthy chain is balanced.It doesn’t have to be the same amounts but it has to be a fair share.

If everyone earns, everyone has an incentive in selling. Otherwise, your bran…