Wanna fix your drinks brand P&L?

small, consistent habits to build your brand bottom-up

Photo by George Pagan III / Unsplash

You have 2 options.

Pick one:

1. Look for someone who pretends to " manage P&L " like a financial exercise.

2. Look for someone who "manages mix" and saves your P&L by pulling the right levers.

Don't put buzzwords in Job Descriptions.

Don't look for buzzwords on job applications.

I have been scared of the word P&L for years.Until…